Digitale Gesundheitskommunikation

With the sharp rise in information and communication systems in the health sector, the importance of digital health communication is increasing: patient care should be individualized, personal responsibility strengthened and the patient better integrated into the care processes. But digitization is also associated with many open questions: Is the vision of optimized health an opportunity or a nightmare for the transparent person? Do the numerous digital prevention offers increase health literacy or are they manipulation in the guise of education? Since a successful digital change process is characterized by sensitivity and a sense of responsibility on all sides, ethical, quality-related, data protection and target group-specific aspects of digital health communication are discussed from different perspectives in this book. The textbook offers a forward-looking insight into the topic and shows how digitization can be used profitably for all parties involved and is therefore just as suitable for practitioners as it is for students and lecturers at universities. With prefaces by Prof. Dr. Heinz Lohmann and Prof. Dr. Horst Opaschowski!Mit dem starken Anstieg an Informations- und Kommunikationssystemen im Gesundheitswesen steigt die Bedeutung der digitalen Gesundheitskommunikation: Die Patientenversorgung soll individualisiert, die Eigenverantwortung gestärkt und der Patient besser in die Versorgungsprozesse integriert werden. Doch die Digitalisierung ist auch mit vielen offenen Fragen verbunden: Ist die Vision der optimierten Gesundheit Chance oder Albtraum des gläsernen Menschen? Steigern die zahlreichen digitalen Präventionsangebote die Gesundheitskompetenz oder sind sie Manipulation im Gewand der Aufklärung? Da sich ein gelungener digitaler Wandlungsprozess durch Sensibilität und Verantwortungsbewusstsein auf allen Seiten auszeichnet, werden in diesem Buch ethische, qualitätsbezogene, datenschutzrechtliche und zielgruppenspezifische Aspekte der digitalen Gesundheitskommunikation aus verschiedenen Perspektiven diskutiert. Das Fachbuch bietet einen zukunftsweisenden Einblick ins Thema und zeigt, wie die Digitalisierung gewinnbringend für alle Beteiligten genutzt werden kann und ist daher für Praktiker genauso geeignet wie für Studierende und Lehrende an Hochschulen. Mit Vorworten von Prof. Dr. Heinz Lohmann und Prof. Dr. Horst Opaschowski

Digitale Gesundheitskommunikation

With the sharp rise in information and communication systems in the health sector, the importance of digital health communication is increasing: patient care should be individualized, personal responsibility strengthened and the patient better integrated into the care processes. But digitization is also associated with many open questions: Is the vision of optimized health an opportunity or a nightmare for the transparent person? Do the numerous digital prevention offers increase health literacy or are they manipulation in the guise of education? Since a successful digital change process is characterized by sensitivity and a sense of responsibility on all sides, ethical, quality-related, data protection and target group-specific aspects of digital health communication are discussed from different perspectives in this book. The textbook offers a forward-looking insight into the topic and shows how digitization can be used profitably for all parties involved and is therefore just as suitable for practitioners as it is for students and lecturers at universities. With prefaces by Prof. Dr. Heinz Lohmann and Prof. Dr. Horst Opaschowski

Incentives in statutory health insurance bonus schemes - Communication as an underrated precondition of success

Aim - Bonus schemes within German statutory health insurance (GKV) use monetary incentives to promote health-conscious behaviour, particularly amongst risk groups. The idea is to exploit a latent potential for participation in money-saving preventive measures. First studies suggest that incidental effects (good risks) are more common than prevention effects. The purpose of the article is to present factors contributing to the successfulness of incentive schemes. Methods - To outline the findings of current research, an analysis of the literature was carried out. By law, sickness funds in Germany have to report on savings made. This kind of report portrays cost-efficiency but does not provide an assessment of general learning with regard to optimal practice. The analysis therefore also included studies from commercial areas in order to identify possible success factors and research needs. Results - The results of the literature analysis show that not only do the core elements of bonus schemes play a significant role, but additional elements (reminder systems, removing barriers) also help to increase the participation rate in prevention measures. Conclusion - In order to stimulate health-conscious behaviour, more attention should in future be paid to the removal of barriers to information, knowledge, and empowerment.Bonus programme, Health insurance funds, Communication, Prevention, Incentives, Motivation

Suche von Gesundheitsinformationen im Internet

Reifegerste D, Baumann E. Suche von Gesundheitsinformationen im Internet. In: Scherenberg V, Pundt J, eds. Digitale Gesundheitskommunikation: Zwischen Meinungsbildung und Manipulation . 1st ed. Bremen: APOLLON University Press; 2018: 45-59